Truecaller appears to be like to copy India success in different markets

‘India is our largest market at this level of time, powered by over 220 million consumer base’

‘India is our largest market at this level of time, powered by over 220 million consumer base’

Pushed by success for its ‘Truecaller for Enterprise’ providing in India, the Stockholm-based caller identification platform Truecaller plans to double down on newer markets corresponding to South Africa, Egypt and Israel to develop the service, a senior firm official mentioned.

The corporate had launched ‘Truecaller for Enterprise’ in India in 2021, below which real companies are marked with ‘inexperienced’ Caller ID to distinguish them from spam. The corporate has since then acquired over 1000 lively enterprise clients throughout India.

“India is our largest market at this level of time, powered by over 220 million consumer base in India. Nevertheless, we’re additionally at present scaling throughout different focus worldwide markets corresponding to South Africa, Egypt, Israel and components of SouthEast Asia,” Priyam Bose, International Head, GTM, Truecaller for Enterprise, India, mentioned.

He added that Truecaller for Enterprise is now trying to introduce a set of complementary options that may enable customers to answer enterprise calls with out even answering the cellphone. “The upcoming options would enable the shoppers to let such companies know whether or not they’re occupied with their providing or not. And for the primary time, this creates an environment friendly two-way communication cycle between the consumer and companies and enhances belief,” he mentioned.

“The brand new enterprise unit is shaping up nicely since there was a dire want to herald extra belief in communication when companies talk with their clients. Truecaller for Enterprise helps manufacturers join with their clients higher by serving to companies so as to add id, belief, security and context to their communication workflow,” he added.

Mr. Bose added that Truecaller for Enterprise has grown at an excellent momentum and achieved the milestone of serving over 1,000 lively enterprise clients.

The corporate is seeing traction throughout classes of companies with use instances round service, assist and fulfilment, experience hailing, logistics and supply, advertising and gross sales and safety and fraud administration. The corporate’s clients in India embrace Ecom Categorical, Unacademy, Udaan, NoBroker, Swiggy, Uber, Ola and Acko.

Based on a Truecaller report, India was among the many high 5 international locations affected by spams calls and messages in 2021. Curiously, over 202 million spam calls had been made by only one spammer in India final yr – that’s over 6,64,000 folks that had been disturbed by spam calls every single day and 27,000 individuals each hour – from only one cellphone quantity, as per the corporate’s weblog.

By- The Hindu

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